About Us

At Aakar Saree, we don’t just sell sarees—we celebrate stories, heritage, and the hands that keep them alive. ✨

The saree is more than a garment. It’s a symbol of grace, strength, and timeless beauty. Worn by our grandmothers 👵, gifted to mothers 💝, and now embraced by today’s generation 🌸, a saree carries memories—of festivals 🎉, milestones, and quiet moments that shape who we are.

But somewhere along the way, in a world chasing fast fashion and fleeting trends, the saree’s story started to fade. And we couldn’t let that happen.

That’s why we created Aakar Saree.
Aakar (आकार) means shape, form, creation—and for us, it’s about shaping a new path forward.

We work directly with weavers, artisans, and craftspeople from across India 🇮🇳—from the looms of Bengal to the vibrant colors of Gujarat, the shimmer of Banaras, and the softness of Chanderi. Every Aakar saree is handwoven with love 🧵, using techniques passed down through generations. It’s slow fashion at its best—crafted with soul, worn with pride. 💫

We believe in fair trade, ethical sourcing, and supporting our artisan communities. That means paying artisans fairly, preserving traditional crafts, and creating sarees that are as meaningful as they are beautiful. 🌿

Our collections are designed for the modern woman—the one who loves her roots but isn’t afraid to express herself in her own way. Whether you’re 19 or 91, a saree from Aakar is for you. It’s for the festival goer who loves bold colors 💃, the minimalist who seeks quiet elegance 🤍, and the one who just wants to feel beautiful in something that matters.

At Aakar, we don’t believe in mass production or chasing trends. We believe in creating pieces that last, that tell a story, and that make you feel connected—to your culture, your identity, and the community of hands that made it possible. 🌸

Every saree we create is a collaboration—between you, us, and the artisans who pour their heart into every thread. Together, we’re reviving lost arts, supporting livelihoods, and keeping the saree’s story alive for future generations.

So when you drape an Aakar saree, you’re not just wearing fabric—you’re carrying a legacy. 🌿
You’re making a statement.
You’re choosing meaning over mass, art over algorithm, and tradition over trends.

This is more than a brand. It’s a movement. Let’s bring back the saree—one thread, one artisan, one story at a time.

💜 Crafted with Soul. Worn with Pride. 💜